In 2020, Dubai is going to host the World Exposition titled as "Connecting Minds, Creating the Future" . For the purpose of this occasion, this project presents a conceptual design for the Syrian pavilion.

Master-Thesis WiSe 2015/16

Rasha Adam

Betreuung:

Professur Bauformenlehre

Prof. Dipl.-Ing. Dipl.-Des. Bernd Rudolf

Professur Interface Design

Vertr.-Prof. Michael Markert

The project proposes introducing Syria to the international outreach in World Exposition 2020. Through the Expo platform the Syrian Pavilion seeks to convey a message to the world, and to gather and encourage people to explore what they don't know about Syria.

The design method was based on developing an innovative approach of galleries as narrative space. Narrative space forms the interpretation of a vision, transforming the exhibition into a performative ritual. Furthermore, through a complex narrative, the exhibition can present the past and the future and can evoke the architecture into a discourse about history and culture.

The character of a novel exhibition can be distinguished by a design that makes different perceptions of the space, and encourage the connection of human understanding and illusion formed out of the experience.

The most affecting approaches for the design of narrative environments, and visitor experience are Exhibition layout and Spatial Arrangement, as they influence the way we perceive the space and the architecture around us.

To achieve a successful exhibition experience, from entering to exiting the exhibition it should form a performance sequence. As the exhibition has a story to tell, only through its interpretation is this story unfolded and revealed. Proceeding from the appreciation of the potential use of narrative in such an exhibition, we can comprehend it as an interpretation: acting as conceptualization and construction to the meaning. For the interpretation of an exhibition experience to be delivered at its best, storytelling is the effective tool.

The pavilion concept is based on the storytelling of history, culture and civilizations that have alternated over successive periods in Syrian history. The story here has a comprehensive structure, as it goes from the Prehistory of the Levant to the present.