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  1. Art and Design
  2. Studies
  3. Visuelle Kommunikation (Visual Communication)
  4. Visual Communication (B.A.)
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Bachelor’s degree programme Visuelle Kommunikation (Visual Communication) – B.A.

Standard duration of programme Deadline for application Application
8 Semesters 31 March each year How to apply

In order to develop innovative procedural and design models for a wide range of tasks, it is crucial that our future designers master concept-driven, artistic and design approaches and can apply theoretical, scientific and technical knowledge to relevant problems.

In this rapidly changing world, it is especially important to work in a flexible and conscientious manner. Students in this degree programme must learn to think methodically and independently, critically evaluate others (as well as themselves), and understand communicative, media-related processes and their aesthetic, social and environmental functions. The method of instruction described earlier, i.e. »interdisciplinary project work«, enables, encourages and even requires students to think in this way.

Our students and alumni design magazines, catalogues, manuscripts, guidance systems and websites. They take photos, produce books, films, commercials, TV graphics, posters and postcards. From simple logos to complex corporate design campaigns for cultural institutions, industry and trade, the entertainment business and advertising, they employ visual strategies to create compelling images and appearances.
The most critical skill they possess is an ability to communicate specific messages through a sophisticated interplay of words, texts and images, systems and structures. Their work promotes communication, educates and informs the public, reveals, clarifies and delights.

Following the prescribed duration of study of eight semesters, students obtain a »Bachelor of Arts« degree, the first-level certificate of professional qualification. 

In the follow-up two-semester master's degree programme "Visual Cultures", students gain transferable skills for design-related professions in Visual Communication which focus on the problems and issues of Visual Cultures.

Application for the aptitude test in the undergraduate degree programme Visual Communication

The application for all degree programmes of the Faculty of Art and Design at the Bauhaus-Universität Weimar is exclusively conducted digitally via the Bauhaus.CampusPortal. Please register for the aptitude test – new from 5 February – by 31 March at the best. The homework will be published at the beginning of April. Please upload your application, including all required documents and the completed homework assignment, by 30 April.

The aptitude test for the degree programme is divided into three parts:

  • Registration for participation in the aptitude test. After the registration, we will send you a homework assignment with dates and details of the examination procedure at the beginning of April.
  • Upload of the homework solution, your curriculum vitae with details of your education, previous knowledge if applicable and the most recently obtained school certificate as proof of the general higher education entrance qualification
  • Personal interview and presentation of up to 10 original design work samples which you please bring to the interview.

    The aptitude test committee of the degree programme makes a preselection after reviewing the solution of the homework. Those who make it to the shortlist will be invited to the further aptitude test and take part in a personal interview, to which please bring up to 10 original design works. Further details on the aptitude test are regulated by the aptitude test regulations (Accessible document) (only available in German language).

    Language requirements:
    Please note that passing the aptitude test does not mean automatic admission to the degree programme. Please submit a current proof of language proficiency with your application documents, which shows that you will reach the required language level by the time of your matriculation at the latest.

    Lessons are taught in German. You must provide proof of German language proficiency with one of the following or equivalent certificates:

    • DSH-2 (Deutsche Sprachprüfung für den Hochschulzugang)  
    • Test Deutsch als Fremdsprache - DaF (mininum 4xTDN 4)

    Prerequisite for International Students are German language skills at the level C 1 (DSH-2 or TestDAF TDN 4). If you have any questions relating to certification, please contact the colleagues at the Office of Student and Academic Affairs: studium[at]uni-weimar.de

    For further information visit the website of the Language Centre.

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