The article entitled "The show must go on(line): the impact of content and system quality on the usage of television streaming content libraries" was recently published in the renowned Journal of Media Economics, the oldest international journal in the field of media management and media economics. It was published open access:

Zabel, C., Kunz, R.E., Telkmann, V., & O’Brien, D. (2024): The show must go on(line): the impact of content and system quality on the usage of television streaming content libraries, in: Journal of Media Economics. Online: https://doi.org/10.1080/08997764.2024.2322825

The study conducted by Prof. Dr. Reinhard Kunz and Dr. Daniel O'Brien – both Chair of Innovation Management and Media, Department of Media Management at the Bauhaus-Universität Weimar – in collaboration with Prof. Dr. Christian Zabel and Verena Telkmann from the TH Köln University of Applied Sciences examines the effects of strategic product characteristics (content and system quality) as well as price and habit on attitudinal (brand perception and recommendation) and behavioral (actual use) factors in connection with online streaming services of television broadcasters (content libraries). For this purpose, data from a survey of 1,038 users of media content libraries in Germany was used and analyzed in structural equation modeling.

The results highlight the importance of habit for actual usage and emphasize the need for consistent content provision and personalized content offerings. In addition, the results also underline the relevance of content quality (especially timeliness, range, and relevance) as a driving factor for usage, brand perception and recommendation. Ultimately, streaming providers should also pay attention to system quality, which also shows significant influences.

With their study, the four researchers from Cologne and Weimar contribute to the advancement of scientific knowledge in the area of TV content library use, which has been little researched despite its growing importance in practice. They also highlight strategies for TV broadcasters in the increasingly important streaming sector.