Since March 01, 2023, Prof. Dr. Reinhard Kunz is the new chair holder of the professorship »Innovation Management and Media« at Bauhaus-Universität Weimar. In the future, he and his team will support the Department of Media Management at the Faculty of Media in teaching, research and transfer.

"I am really excited to now be a part of Bauhaus-Universität Weimar and to work with a great faculty as well as engaged students in the future. The Faculty of Media and the Department of Media Management are truly unique in the German university landscape and I look forward to contributing to the practiced interdisciplinarity, the exchange between science and practice, as well as the further international profiling of the university," says Professor Kunz. The business focus on innovation and media offers a variety of overlaps and exciting topics for this purpose.

His research focuses on business model dynamics, user behavior and engagement in new media and technologies, proactive decision making, and entertainment science. Current research projects address, for example, the conceptualization as well as empirical investigations of the influencing factors and effects of business model innovation as well as transformation of media, information technology, and telecommunications companies. The supply of and demand for movies as well as streaming and video-on-demand in home entertainment, user acceptance of technological media innovations such as virtual reality, and the collaborative value creation of actors in ecosystems such as esports are also within the professorship's area of interest.

Professor Kunz regularly presents his research results at international conferences of the European Academy of Management (EURAM), the European Media Management Association (emma), the World Media Economics and Management Conference (WMEMC), and the International Media Management Academic Association (IMMAA). Professor Kunz is a member of the Scientific Board of the latter association. His research results have been published in renowned journals such as the European Journal of Operational Research, International Journal on Media Management, Journal of Economic Surveys, Journal of Media Business Studies, Journal of Media Economics, and Technological Forecasting and Social Change.

Before joining Bauhaus University Weimar, Professor Kunz held a professorship in Media and Technology Management at the WiSo Faculty of the University of Cologne. Prior to that, he was Professor of Marketing & Sales at the Management Center Innsbruck (MCI) in Austria and Junior Professor of Media Management, with an emphasis on Sports Media at the Universität Bayreuth. Professor Kunz has completed international research appointments at La Trobe University (Australia), Swinburne University of Technology (Australia) and Sacred Heart University (CT/USA), among others.

Contact:

Office 
Daniela Hein
Albrecht-Dürer-Straße 2, Room 102
99425 Weimar
Germany

Tel.: +49 (0) 36 43 / 58 37 72
E-Mail: daniela.hein[at]uni-weimar.de

Prof. Dr. Reinhard Kunz
Albrecht-Dürer-Straße 2, Room 104
99425 Weimar
Germany

Tel.: +49 (0) 36 43 / 58 37 71
E-Mail: reinhard.kunz[at]uni-weimar.de
Website: www.uni-weimar.de/de/medien/professuren/medienmanagement/innovationsmanagement-und-medien/