Dr. Jonas Steffl is working as a research associate at the Chair of Innovation Management and Media since March 2023. His research focuses on the areas of business development (Business Model Dynamics) and proactivity in the context of innovation management (Proactive Decision Making). He accompanies and designs the basic and project-related teaching of the chair, especially on innovation and media management as well as media business models, management theories and strategies.
Previously, Dr. Steffl was a research associate at the Chair of Marketing and Media at Bauhaus-Universität Weimar from October 2018 to March 2023. In December 2023, Dr. Jonas Steffl successfully completed his doctorate on the topic of "Business Development and Brand Management – A Reciprocal Relationship". From September to December 2022, he completed a research stay at the research laboratory IREGE (Institut de Recherche en Gestion et en Économie) at the Université Savoie Mont Blanc, in Annecy, France.
Dr. Jonas Steffl completed his Bachelor’s degree in applied media science at the Technical University of Ilmenau, Germany. In his master, he studied media management with a focus on marketing and media at Bauhaus-Universität Weimar, Germany, and at the International Business School at Vilnius University in Lithuania, where he majored in marketing communications and international business strategy. During his studies, Dr. Steffl gained work experience in corporate brand development, campaign management and PR consulting.