Sebastian Cramer, M.A.

Sebastian Cramer has been working as a research associate at the Chair of Innovation Management and Media since September 2024. In May 2024, he completed his master’s degree in media management at the Bauhaus-Universität Weimar with honors. Prior to this, he completed a bachelor’s degree in communication science and history at the Friedrich-Schiller-Universität Jena.
During his studies, Sebastian Cramer was a research assistant at the Chair of Innovation Management and Media at Bauhaus-Universität and completed part-time jobs and internships in the fields of social media management and marketing. He also volunteered on the student council of the Faculty of Media as Finance Minister.

Research interests

Sebastian Cramer's research interests lie in the field of Entertainment Industry & Science. He is currently examining the success factors of hedonic media products and studying user behavior regarding the consumption of these products.

Conferences

Jahrestagung der Fachgruppe Medienökonomie der DGPuK 2024, Mainz

Presentation “The Role of Electronic Word-of-Mouth as a Quality Signal for Film Consumption”