Courses

The Chair for Marketing and Media Research is offering seminars and lectures in the student programs of Bachelor Media Culture and Master Media Management on a regular basis.
In addition, a Bachelor's or Master's colloquium is held every semester, during which the students' theses are supervised.

Please, select a semester from the subpages in the menu to the right, to receive further information about which seminars and lectures are being held in the current semester.

Aktuelle Lehrveranstaltungen

Projektmodul »Marketing und Medien« (Master Medienmanagement)

Das Modul setzt sich aus folgenden Veranstaltungen zusammen:

»Masterkolloquium«

»Bachelorkolloquium«

Final theses

You want to write you final thesis at the chair of marketing and media research? Here, you will find further information.

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Workshop »Market Research«

In this project module, students of the master programme media management learn and apply everything concerning scientific marketing research within the framework of a practical project in cooperation with partners from different industries.

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International simulations

The Chair for Marketing and Media Research participates on a yearly basis in different international marketing simulations. Students of the master programme media management learn to apply their marketing skills in international teams.

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