Rath Rattanakorn, born in Bangkok, Thailand, is a research assistant at the Chair of Marketing and Media since September 2024. In this role, he accompanies and designs courses on multivariate analysis methods and the research projects of the Master's programme in Media Management. Alongside Prof. Dr. Jutta Emes, Mr. Rattanakorn also supervises Bachelor's and Master's theses at the Faculty of Media.
Mr. Rattanakorn completed his Bachelor's degree in Sports, Media and Event Management at the Ascenso Akademie für Business und Media in Palma de Mallorca, which is run in cooperation with the Mittweida University of Applied Sciences. During his studies, he gained professional experience through various internships, including at the BMW Group in Munich and Bangkok, where he worked in the areas of brand experience, marketing and dealer development.
Mr. Rattanakorn completed his Master's degree in Media Management at the Bauhaus University Weimar with distinction. His master's thesis was dedicated to the acceptance of AI-based music generation using the example of MusicGen by Meta.