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Titel: | Marketing von Spielfilmen: Was unterscheidet TITANIC von HEAVEN'S GATE? |
Name des Lehrenden: | Prof. Dr. T. Hennig-Thurau, T. Heitjans |
Aufstellung : | Aufstellung bis 15.02.2004 |
| Verfasser/Titel | Signatur | Bemerkung |
| Consumer behavior | Kh 4072/19 | |
| Gaitanides: Ökonomie des Spiel- films | Lf 5082/12 | |
| Vany : Hollywood Economics | Lf 5082/17 | |
| Vogel: Entertainment industry economics | Lc 3200/32 |
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