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Ideally, the format will be developed into an ongoing and open platform for new products and product speculation in the area of synthetic biology reaching beyond iGEM 2010. | Ideally, the format will be developed into an ongoing and open platform for new products and product speculation in the area of synthetic biology reaching beyond iGEM 2010. | ||
The concept and its elements will be further developed and realised by the team in the course of the project. | The concept and its elements will be further developed and realised by the team in the course of the project. | ||
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===[[GMU:Synbio_supermarket/Concept|Supermarket]]=== | ===[[GMU:Synbio_supermarket/Concept|Supermarket]]=== | ||
"Supermarket" is the theme and the key element of the project. We are using the appearance of a retail facility that offers consumer products to communicate the implications and possibilities of synthetic biology for every day life. This metaphor will be developed and adapted to the projects purpose. <br> | "Supermarket" is the theme and the key element of the project. We are using the appearance of a retail facility that offers consumer products to communicate the implications and possibilities of synthetic biology for every day life. This metaphor will be developed and adapted to the projects purpose. <br> | ||
One important aspect is the "Supermarket look&feel". What is it like to be and to shop in the synthetic biology supermarket? What is the customer experience? How can the idea of a supermarket be evoked, experience and manifested in the minds of its visitors? <br> | One important aspect is the "Supermarket look&feel". What is it like to be and to shop in the synthetic biology supermarket? What is the customer experience? How can the idea of a supermarket be evoked, experience and manifested in the minds of its visitors? <br> | ||
The supermarket will be primarily realized in form of a web platform. It is its central interface element. Therefor a distinct visual language and a Corporate Design will be created and the platform will be technically developed and implemented.<br> | The supermarket will be primarily realized in form of a web platform. It is its central interface element. Therefor a distinct visual language and a Corporate Design will be created and the platform will be technically developed and implemented.<br> | ||
Thought the supermarkets appearance complies with established web shop formats, its communicative goal is fundamentally different: To stimulate the engagement with synthetic biology, Its possibilities and implications, by means of offering exemplary "consumer products" in a retail environment. | Thought the supermarkets appearance complies with established web shop formats, its communicative goal is fundamentally different: To stimulate the engagement with synthetic biology, Its possibilities and implications, by means of offering exemplary "consumer products" in a retail environment. [[GMU:Synbio_supermarket/Concept|read more...]] | ||
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===[[GMU:Synbio_supermarket/Products|Products]]=== | ===[[GMU:Synbio_supermarket/Products|Products]]=== | ||
The ''synthetic biology supermarket'' will offer a range of consumer products, that employ the means of synthetic biology. | The ''synthetic biology supermarket'' will offer a range of consumer products, that employ the means of synthetic biology. | ||
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All offered products will have a clear relation to synthetic biology.<br> | All offered products will have a clear relation to synthetic biology.<br> | ||
The Products will be represented by the use of images, videos and textual product descriptions. The role of synthetic biology in each product is stressed complimentary to explaining product usage and features.<br> | The Products will be represented by the use of images, videos and textual product descriptions. The role of synthetic biology in each product is stressed complimentary to explaining product usage and features.<br> | ||
The product range shall be continiously developed beyond the iGEM competition 2010, aiming to create an active open platform focussing on the possibilities and implications of synthetic biology. | The product range shall be continiously developed beyond the iGEM competition 2010, aiming to create an active open platform focussing on the possibilities and implications of synthetic biology. [[GMU:Synbio_supermarket/Products|read more...]] | ||
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====[[GMU:Synbio_supermarket/Products#Projects_in_Developement|Products in Developement]]==== | ====[[GMU:Synbio_supermarket/Products#Projects_in_Developement|Products in Developement]]==== | ||
*[[GMU:Synthetic_Biology/PERFECT BODY| PERFECT BODY]] Mila Burghardt<br> | *[[GMU:Synthetic_Biology/PERFECT BODY| PERFECT BODY]] Mila Burghardt<br> | ||
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*[[GMU:Synthetic_Biology/Primal Sound| Primal Sound]] Christian Schroeder<br> | *[[GMU:Synthetic_Biology/Primal Sound| Primal Sound]] Christian Schroeder<br> | ||
*[[GMU:Synthetic_Biology/RightLevel-SyntheticOrgans| The right level]] Jan Dittrich<br> | *[[GMU:Synthetic_Biology/RightLevel-SyntheticOrgans| The right level]] Jan Dittrich<br> | ||
*[[GMU:Synthetic_Biology/Magic Mirror| Magic mirror ]] Dong Liang<br> | *[[GMU:Synthetic_Biology/Magic Mirror| Magic mirror ]] Dong Liang | ||
*[[GMU:Synbio_supermarket/Products#Projects_in_Developement|read more...]]<br> | |||
===Team=== | ===Team=== | ||
*Students | *Students | ||