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Supermarket is the theme and the key element of the project. We are using the appearance of a retail facility that offers consumer products to communicate the implications and possibilities of synthetic biology for every day life. The metaphor has to be developed and adapted to the projects purpose. The "look&feel" has to be developed. What is it like to be and to shop in our supermarket? What is the customer experience? How can the idea of a supermarket be evoked, experience and manifested in the minds of its visitors? A distinct visual language and a Corporate Design has to be developed. The supermarket will be primarily be realized in form of a web platform. It is its key element. The web platform needs to be developed and implemented.<br> | Supermarket is the theme and the key element of the project. We are using the appearance of a retail facility that offers consumer products to communicate the implications and possibilities of synthetic biology for every day life. The metaphor has to be developed and adapted to the projects purpose. The "look&feel" has to be developed. What is it like to be and to shop in our supermarket? What is the customer experience? How can the idea of a supermarket be evoked, experience and manifested in the minds of its visitors? A distinct visual language and a Corporate Design has to be developed. The supermarket will be primarily be realized in form of a web platform. It is its key element. The web platform needs to be developed and implemented.<br> | ||
==== | ====Brainstorming 17.06.2010==== | ||
first impression great -> grounded reality low happy feeling | first impression great -> grounded reality low happy feeling | ||