GMU:Synbio supermarket: Difference between revisions

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 [[File:plantprotector5.jpg|right|thumb|250px|Ant Army]]
 [[File:Exhibition_PB1.jpg|right|thumb|250px|exchangable body part commodities from industrially grown human tissue]]
-Super Cell is a public engagement project being developed for the [http://2010.igem.org iGEM competition 2010].<br> It aims to create an awareness for presence and possible futures of synthetic biology products by putting already existing and far-out in the future applications next to each other on the shelfs of a fictional synthetic biology supermarket.<br>
-The supermarket will be developed as webshop and a physical display for the igem competition.
-A compilation of goods that are already commercially available will be presented and explained alongside with products inspired by previous igem projects and products developed by the students.<br>
-Ideally, the format will be developed into an ongoing and open platform for new products and product speculation in the area of synthetic biology reaching beyond iGEM 2010.
-The concept and its elements will be further developed and realised by the team in the course of the project.
+Super Cell is a project being developed for the [http://2010.igem.org iGEM competition 2010] in collaboration with the iGEM Team Heidelberg. Super Cell is a fictional online supermarket offering speculative products which are all based on Synthetic Biology. By putting already existing and far-out in the future applications next to each other in the webshop, the projects aims to improve public awareness about Synthetic Biology and at the same time foster a debate on how we want to see it manifested in our everyday lives.
+Implications of Biotechnologies are usually discussed on a philosophical, ethical, legal or maybe religious level. All these areas share a pretty abstract perspective on the matter. By designing speculative products and presenting them in a familiar environment such as a webshop, we aim to create tangible manifestations which allow specialists and non-specialists to engage in a discussion about desired and undesired implications of Synthetic Biology. If we -as a society- want to influence how this powerful science will affect our future lives, this kind of discussion is essential to have now.
 ===[[GMU:Synbio_supermarket/Concept|Supermarket]]===
-"Supermarket" is the theme and the key element of the project. We are using the appearance of a retail facility that offers consumer products to communicate the implications and possibilities of synthetic biology for every day life. This metaphor will be developed and adapted to the projects purpose. <br>
+Super Cell is presented as a supermarket website, offering a range of products which are all designed by members of the iGEM team. Super Cell is the first store for solely Synthetic Biology based products and is about to open up a bigger number of stores throughout Europe and the US. The Super Cell website  already gives us a glimpse of the products that will be available in the local stores in the near future.
-One important aspect is the "Supermarket look&feel". What is it like to be and to shop in the synthetic biology supermarket? What is the customer experience? How can the idea of a supermarket be evoked, experienced and manifested in the minds of its visitors? <br>
+Each Product is presented using one or more pictures, a product description and a technical description which is s contributed by the scientific part of the project from Heidelberg giving insights into the actual technical feasibility.
-The supermarket will primarily be realized in form of a web platform. It is its central interface element. Therefore a distinct visual language and a Corporate Design will be created and the platform will be technically developed and implemented.<br>
+As the project is interested in possible implications of Synthetic Biology, the website employs video and text comments. These are partly provided by the team itself as a means to think about everyday consequences and to enrich the narrative aspect of the products. Of course the commenting function is still available to visitors of the website to express their imagined interactions with our products.
-Though the supermarkets appearance complies with established web shop formats, its communicative goal is fundamentally different: To stimulate the engagement with synthetic biology, Its possibilities and implications, by means of offering exemplary "consumer products" in a retail environment.
-===[[/Products|Products]]===
-The ''synthetic biology supermarket'' will offer a range of consumer products, that employ the means of synthetic biology.
-The range will cover already available goods, products that are implied by iGEM projects of previous years and items developed by tour Team.
-All offered products will have a clear relation to synthetic biology.<br>
-The Products will be represented by the use of images, videos and textual product descriptions. The role of synthetic biology in each product is stressed complimentary to explaining product usage and features.<br>
-The product range shall be continiously developed beyond the iGEM competition 2010, aiming to create an active open platform focussing on the possibilities and implications of synthetic biology.
+===Collaboration===
+The Project is a collaboration between Students of Gestaltung medialer Umgebungen at the Bauhaus-University in Weimar and students of  Molecular Biotechnology, Biology, Philosophy and Psychology of Ruprecht-Karls-University in Heidelberg. The collaboration started off with a Lab introduction to the Weimar students at the BioQuant Institute in Heidelberg and a subsequent three-day retreat to get to know each others backgrounds and perspectives. This kick-off was followed by mutual visits, emailing and regular Skype conferences.
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 *[[GMU:Synthetic_Biology/Deo-yeast| Deo-yeast - for an natural flavour]] Fr.Christian Kieschnick<br>
 *[[GMU:Synthetic_Biology/pull date color| pull date cap - signalise bad substances in your product]] Fr.Christian Kieschnick<br>
-*[[GMU:Synthetic_Biology/Plantprotctor| Plant`s Army -  raise ants to protect the cultivated plants]] Fr.Christian Kieschnick<br>
+*[[GMU:Synthetic_Biology/Plantprotctor| Ant Army -  raise ants to protect the cultivated plants]] Fr.Christian Kieschnick<br>
 *[[GMU:Synthetic_Biology/Ciano|the ciano fuel pump - gain energy from a lake or sea]] Fr.Christian Kieschnick<br>
 *[[GMU:Synthetic_Biology/True love comes from within| AphrodiTec - True love comes from within]] Mila Burghardt<br>