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-- In General: - visit relevant events in town and promote the Mani.Fest (e.g. long night of the museums - may 29th) | -- In General: - visit relevant events in town and promote the Mani.Fest (e.g. long night of the museums - may 29th) | ||
--- week 0 | --- week 0 (begins 10/5/10) | ||
make a press plan/time schedule (Done: you're reading it!) | make a press plan/time schedule (Done: you're reading it!) | ||
--- week 1 | --- week 1 (begins 17/5/10) | ||
- share a workshop: how to apply to a festival (cv, documentation, proposal writing) | |||
- coinciding with our event's submissions deadline | |||
- make contact with press partners (Medien Faculty press agent Antje Kahn, central University press office (UK) in Rektor's office, Summaery press team, mediengang team) | |||
- design visual branding plan | |||
- make a call for projects flyer | |||
- set up a project email account so people can get in touch with us (done: gmail account) | |||
- have info ready online specifying the submission procedure | |||
- explain why we collect so much info, bio, tech setup, concept, image links etc. | |||
- let people know that our platform (the festival) is available | |||
--- week 2 (begins 24/5/10) | |||
- activate our online social networks (myspace, facebook etc.) | - activate our online social networks (myspace, facebook etc.) | ||
- new website online, good URL - appropriate design | - new website online, good URL - appropriate design | ||
- brand design drafted | - brand design drafted | ||
- write press text | - write press text | ||
--- week 3 | --- week 3 (begins 31/5/10) | ||
- press text finished | - press text finished | ||
defining our target audience | |||
defining our target audience: | |||
what media reaches this audience | what media reaches this audience | ||
tv, radio, radio lotte, NDR, antenna thuringen, sputnik, | tv, radio, radio lotte, NDR, antenna thuringen, sputnik, | ||
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unicato | unicato | ||
--- week 4 | --- week 4 (begins 7/6/10) | ||
- artist chosen | - artist chosen | ||
- design event flyers & poster | - design event flyers & poster | ||
- start press pack design | - start press pack design | ||
- Print press List + Contact, Deadlines - international + locally based ones - (erfurt based Copymag, intro magazine) | - Print press List + Contact, Deadlines - international + locally based ones - (erfurt based Copymag, intro magazine) | ||
- find/contact online magazines and blogs + Contact, Deadlines | - find/contact online magazines and blogs + Contact, Deadlines | ||
- first video trailer | - first video trailer | ||
--- week 5 | --- week 5 (begins 14/6/10) | ||
- make a press pack | - make a press pack | ||
--- week 6 | --- week 6 (begins 21/6/10) | ||
- press conference (maybe combined with pre-event) well related to the atmosphere of our event | - press conference (maybe combined with pre-event) well related to the atmosphere of our event | ||
--- week 7 | --- week 7 (begins 28/6/10) | ||
- arrange interview with artists + press (in collaboration with Artist Management team) - June 25th | - arrange interview with artists + press (in collaboration with Artist Management team) - June 25th | ||
- (2nd video trailer) | - (2nd video trailer) | ||
- pre-event fotos | - pre-event fotos | ||
--- week 8 | --- week 8 (begins 5/7/10) | ||
--- week 9 | --- week 9 (begins 12/7/10) | ||
- MANI.FEST !!- | - MANI.FEST !!- | ||
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