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==Introduction== | ==Introduction== | ||
The mobile age is as well a challenge for commercial websites to provide e.g. an e-shop running compatible on different mobile devices. See also | The mobile age is as well a challenge for commercial websites to provide e.g. an e-shop running compatible on different mobile devices. See also [http://en.wikipedia.org/wiki/M-commerce Wikipedia: M-commerce] ! | ||
Retailers are faced with a wide range of various hardware & software conditions. First of all, they have to decide between web or native applications. All these app types keep different advantages & disadvantages. A native shopping app is on the one hand more expansive to build up than a web shopping app. On the other hand a native app allows to use more features of a given device in comparison to a web app. A web app is platform indepentent but mostly doesn't ensure such a high user expierence like a native app. | Retailers are faced with a wide range of various hardware & software conditions. First of all, they have to decide between web or native applications. All these app types keep different advantages & disadvantages. A native shopping app is on the one hand more expansive to build up than a web shopping app. On the other hand a native app allows to use more features of a given device in comparison to a web app. A web app is platform indepentent but mostly doesn't ensure such a high user expierence like a native app. | ||