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==The Medium is the Message== | ==The Medium is the Message== | ||
===[ | ===[[../Brendan Bernhardt Gaffney|Brendan]]=== | ||
While I prefer google's autocorrection of "the medium is the massage," this phrase points out the inseparable relationship between a piece's form and effect and its medium of presentation. Not simply does the medium describe the vehicle for a piece's execution, but it imprints itself into the piece's message itself. In our field of new media, the medium needs a special attention, as it can be overly impressed on the meaning or interpretation of the piece (fancy technology that doesn't relay a message) or not considered whatsoever (presenting a sound only piece without consideration of the acoustic space). | While I prefer google's autocorrection of "the medium is the massage," this phrase points out the inseparable relationship between a piece's form and effect and its medium of presentation. Not simply does the medium describe the vehicle for a piece's execution, but it imprints itself into the piece's message itself. In our field of new media, the medium needs a special attention, as it can be overly impressed on the meaning or interpretation of the piece (fancy technology that doesn't relay a message) or not considered whatsoever (presenting a sound only piece without consideration of the acoustic space). | ||
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Again, similarly to our geographically disembodied sound, sound whose timbre or quality differs from that of its source, in the case of bad audio in a hifi setting, or high sound quality from antiquated electronics, there seem many possible impressions, ranging from novelty, confusion, excitement. These are largely influenced by the intent of presenting contrasting visual and audible elements, and serves again to heighten the contrast between the two. | Again, similarly to our geographically disembodied sound, sound whose timbre or quality differs from that of its source, in the case of bad audio in a hifi setting, or high sound quality from antiquated electronics, there seem many possible impressions, ranging from novelty, confusion, excitement. These are largely influenced by the intent of presenting contrasting visual and audible elements, and serves again to heighten the contrast between the two. | ||
===[ | ===[[../Rico Rico]]=== | ||
Ich halte den Satz "das medium ist die message" fuer irreführend, falsch und in einem sehr unangenehmen Sinne für "autoritär". MacLuhen vertrat soweit ich weiß, nachdem er wohl einige Jahre unter akutem Kontrollzwang litt, eine ähnliche Ansicht. Er revidierte den Begriff und schrieb das Buch: "the medium is the massage" | Ich halte den Satz "das medium ist die message" fuer irreführend, falsch und in einem sehr unangenehmen Sinne für "autoritär". MacLuhen vertrat soweit ich weiß, nachdem er wohl einige Jahre unter akutem Kontrollzwang litt, eine ähnliche Ansicht. Er revidierte den Begriff und schrieb das Buch: "the medium is the massage" | ||
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<videoflash type="vimeo">64996086</videoflash> Weimar Eyes, San Diegan Ears]- Just to note, I made no attempt to sync the noise. It worked out that way! | |||
<videoflash type="vimeo">65000908</videoflash> Just a little fadein and fadeout! |