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===WE-HD iGEM2010: The Synthetic Biology Supermarket (working title)===
[[File:coverentwurf_rohversion.jpg|right|thumb|250px|AphrodiTec]]
[[File:odeur_cuisine_cover.jpg|right|thumb|250px|Odeur Cuisine]]
[[File:plantprotector5.jpg|right|thumb|250px|Ant Army]]
[[File:Exhibition_PB1.jpg|right|thumb|250px|exchangable body part commodities from industrially grown human tissue]]
Super Cell is a project being developed for the [http://2010.igem.org iGEM competition 2010] in collaboration with the iGEM Team Heidelberg. Super Cell is a fictional online supermarket offering speculative products which are all based on Synthetic Biology. By putting already existing and far-out in the future applications next to each other in the webshop, the projects aims to improve public awareness about Synthetic Biology and at the same time foster a debate on how we want to see it manifested in our everyday lives. 
Implications of Biotechnologies are usually discussed on a philosophical, ethical, legal or maybe religious level. All these areas share a pretty abstract perspective on the matter. By designing speculative products and presenting them in a familiar environment such as a webshop, we aim to create tangible manifestations which allow specialists and non-specialists to engage in a discussion about desired and undesired implications of Synthetic Biology. If we -as a society- want to influence how this powerful science will affect our future lives, this kind of discussion is essential to have now.


*Concept / '''WORK IN PROCESS'''


----
===[[GMU:Synbio_supermarket/Concept|Supermarket]]===
2. entwurf
Super Cell is presented as a supermarket website, offering a range of products which are all designed by members of the iGEM team. Super Cell is the first store for solely Synthetic Biology based products and is about to open up a bigger number of stores throughout Europe and the US. The Super Cell website  already gives us a glimpse of the products that will be available in the local stores in the near future.  
<br>
Each Product is presented using one or more pictures, a product description and a technical description which is s contributed by the scientific part of the project from Heidelberg giving insights into the actual technical feasibility.
The supermarket of synthetic biology!
As the project is interested in possible implications of Synthetic Biology, the website employs video and text comments. These are partly provided by the team itself as a means to think about everyday consequences and to enrich the narrative aspect of the products. Of course the commenting function is still available to visitors of the website to express their imagined interactions with our products.


The synthetic biology supermarket offers a wide range of consumer products, that are made possible through the possibilities of synthetic biology.


It offers a wide range of products. ranging from existing products to products that are implied (angedacht) by previous iGEM projects and ranging to products that are already and going to be developed by the WE_HD_Arts iGEM Team.
===Collaboration===
The latter will be the majority of the offered products.
The Project is a collaboration between Students of Gestaltung medialer Umgebungen at the Bauhaus-University in Weimar and students of  Molecular Biotechnology, Biology, Philosophy and Psychology of Ruprecht-Karls-University in Heidelberg. The collaboration started off with a Lab introduction to the Weimar students at the BioQuant Institute in Heidelberg and a subsequent three-day retreat to get to know each others backgrounds and perspectives. This kick-off was followed by mutual visits, emailing and regular Skype conferences.  


The supermarkets product range shall be continiously enriched (in a second step) thrue product(concept)s developed  by others. This could be scientists, artists, designers or others.
This is an important and intresting aspect with regard to creating an active platform that reaches out beyond the igem 2010 competition.


We do fancy the idea of developing the supermarket concept into an exhibition, as this offers a great oportunity to widen the impact bayond a predominantly web-based  appearances and ensures an even bigger impact in the target audience as well as in the media. publicity and media coverage are very important aspects of the project.
====[[/Products#Projects_in_Developement|Products in Developement]]====
 
*[[GMU:Synthetic_Biology/Bacteria Game|Bacteria Game]] Jan-Ulrich Schad, Lorenz Adlung, LauraNadine Schumacher, Ursula Damm, Andreas Beyer, Matthias Breuer
The intention / reason / goal of the supermarket project is to engage / enrich / stimulate the current public debate
The purpose is to help the public to sich beschäftigen mehr with synthetic biology and make the more greifbar by means of giving examples /exemplarische products as anwendungsmöglichkeiten / szenarios for the influence that syn bio could possibly have in our future everyday lives.
 
To make the identification as easy as possible the supermarket shall appear as if it was real, as if the offered synthetic biology products where already available.
 
the product descriptions shall explain which part synbio plays in the jeweilige product and thereby exemplarisch zeigen, the possibilities santhetic biology offers.
 
 
As primary means of manifestation we decided to realise the concept mainly in form of an online platform. whose main part will be a web shop, that offers the products in a way that is known to the visitors, as it will build up on the interface of web shop interfaces, such as amazon.com etc.
the products will be rendered in images, videos, product descriptions, as well as there will be user feedback, providing the means of giving staged user comments, as part of the product inszenierung as well as the possibility for "real" visitors to give comments to the products, as well as the whole synbio supermarket concept and of course the topic of synthetic biology.
our goal is to make people think, to inform, to stimulate a debate and to be of assistance in the process of forming an opinion.
synthetic biology is gaining momentum and interest by the public, but still there is a lot of pionierarbeit to do, to get to the point where there is an informed opinioin in the public on what synthetic biology is and what role it is/might be going to play in our future lifes.
 
however the poster- as well as the final presentation on the igem jamboree will naturally play a very important part and will be comparably/equally inszeniert to the web appearance.
 
 
Mayor aspects of the project /  die wesentlichen bestandteile / elemente des supermarket
sind
 
*die web platform
*der webshop
*die produkte
*das radio
*die begleitende kommunikation / PR lso das bekanntmachen des projektes
 
the project can be divided into 3 major parts:
*1. the development of the supermarket
**-concept
**-web platfrom
**-outreach
**-exhibition
*2. the developement of the products
**-existing by research
**-development of older igem concepts to projects
**-development of new products
**-cal for projects
*3. the bekanntmachen des projekts public realations
**-informing the media
**-the supermarket radio and the igem event broadcast
 
----
1. entwurf
The synthetic biology supermarket 9/11
 
the idea is to create an supermarket, that sells products, that are made possible through synthetic biology.
 
The concept of a supermarket is used as an conceptual umbrella to give a insight
on the possibilties offered by syn. bio.
 
the aim behind that is to make synthetic biology more accessable and understandable
the target group are 'ordinary people'
hence the vehicle of the supermarket, as a metaphor everyone can relate to.
 
about 30 synthetic biology 'products' shall be developed
about a third of them as from existing previous igem competions
 
aim is to engage the thinking about synthetic biology
to inspire the debate about that
folowing the idey, that a well informed person will not face synthetic biology with anopinion that is based on irrational emotions, but on facts.
 
engaging thought through different acceptance levels of different products
-some will be concidered esiribla, useful, neccessary, other not as neccessary, but potentionally nice to have, or at east interesting. and some shall even be not desirable, or focussing more on the negative implications of synthetic biology
 
the concept is based on xxx pillars
 
**a web based virtual supermarket / shop in which the products are for sale
** there are no real products to buy
** one of the 'products' will be realised as a wet lab project together with the heidelberg igem team.
**
**a radio event during the igem competition
 
==Areas==
 
===Public Relations===
*Christian (Head), Vanessa, Dong, Xiaorui, Jiayuan, Laura (Scientific Advisor)
 
===Scientific Bridging WE-HD===
*Dominik
 
===Radio===
*Andreas (Head)
====Content====
*Stories
*Sonification Process
**Ursula (recruiting), Jan-Ulrich
*Commercials
**Mila (support)
*Interviews
====Representation at iGEM====
*iGEM.FM Radio Station
====Presentation at iGEM====
 
===Shop Concept/Format===
====Atmosphere/Feeling====
*Mila, Christian
====Web Shop====
*Ursula (tech. recruiting), Marcus (text), Bastian?
 
====Grafik Design====
*Jiayuan, Vanessa, Xiaorui
 
====Representation at iGEM ====
*Mila (Head)
*Ideas
**Shop
**Vending Machine
**Shopping Cart
**Bar Code
**Shop
**Video
 
===Product line===
* Gathering all together about 30+ products
* Making already developed project ideas shelf ready
* Developing new projects leading to products
* Research and recruit existing project/ product
** Integration into our product range
 
====Projects in Developement====
* [[GMU:Synthetic_Biology/PERFECT BODY| PERFECT BODY]] Mila Burghardt<br>
* [[GMU:Synthetic_Biology/My Flower| My Flower]] Yu Xiaorui<br>
*[[GMU:Synthetic_Biology/ko_ko_ro_mo| ko_ko_ro_mo]] Vanessa Walk<br>
*[[GMU:Synthetic_Biology/a new plant| a new plant]] Lu Jiayuan<br>
*[[GMU:Synthetic_Biology/Primal Sound| Primal Sound]] Christian Schroeder<br>
*[[GMU:Synthetic_Biology/RightLevel-SyntheticOrgans| The right level]] Jan Dittrich<br>
*[[GMU:Synthetic_Biology/Synthetic Spectacles| Synthetic Spectacles]] Andreas Beyer & Bastian Bügler<br>
*[[GMU:Synthetic_Biology/Magic Mirror| Magic mirror ]] Dong Liang<br>
*[[GMU:Synthetic_Biology/ReCoBRAIN| ReCoBRAIN ]]  Laura-Nadine Schuhmacher & Philipp Bayer<br>
*[[GMU:Synthetic_Biology/ReCoBRAIN| ReCoBRAIN ]]  Laura-Nadine Schuhmacher & Philipp Bayer<br>
*[[GMU:Synthetic_Biology/Viral_Computer| Viral Computer ]] Jens, Vanessa, Marcus, Ting<br>
*[[GMU:Synthetic_Biology/PERFECT BODY|PERFECT BODY]] Mila Burghardt
*[[GMU:Synthetic_Biology/ko_ko_ro_mo|ko_ko_ro_mo]] Vanessa Walk
*[[GMU:Synthetic_Biology/SUPERMARKT| SUPERMARKT]] Fr.Christian Kieschnick<br>
*[[GMU:Synthetic_Biology/Deo-yeast| Deo-yeast - for an natural flavour]] Fr.Christian Kieschnick<br>
*[[GMU:Synthetic_Biology/pull date color| pull date cap - signalise bad substances in your product]] Fr.Christian Kieschnick<br>
*[[GMU:Synthetic_Biology/sporal pesticide| Sporal up ready - is a natural pesticide which kills insects]] Fr.Christian Kieschnick<br>
*[[GMU:Synthetic_Biology/Plantprotctor| Ant Army -  raise ants to protect the cultivated plants]] Fr.Christian Kieschnick<br>
*[[GMU:Synthetic_Biology/Ciano|the ciano fuel pump - gain energy from a lake or sea]] Fr.Christian Kieschnick<br>
*[[GMU:Synthetic_Biology/waste|The synthethic biodegradable bin]] Fr.Christian Kieschnick<br>
*[[GMU:Synthetic_Biology/True love comes from within| AphrodiTec - True love comes from within]] Mila Burghardt<br>
*[[GMU:Synthetic_Biology/Balkony Menue| Balkony Menue]] Mila Burghardt<br>
*[[GMU:Synthetic_Biology/Babys Best Night Care| Babys Best Night Care]] Mila Burghardt<br>
*[[GMU:Synthetic_Biology/BactoSafe| BactoSafe]] Mila Burghardt<br>
*[[GMU:Synthetic_Biology/Intelligent SexToy| Intelligent SexToy]] Mila Burghardt<br>
*[[GMU:Synthetic_Biology/Vestibulizer| Vestibulizer]] Andreas Beyer<br>
*[[GMU:Synthetic_Biology/Osteobuilder| Osteobuilder]] Andreas Beyer<br>
*[[GMU:Synthetic_Biology/Stellar Blocker| Stellar Blocker]] Andreas Beyer<br>
*[[GMU:Synthetic_Biology/Cuisine odeur| Cuisine odeur - The gastrointestinal olfactory output]] Christian Schröder<br>


====New Projects====
*[[GMU:Synthetic_Biology/TBA| TBA]] Mila Burghardt<br>
*[[GMU:Synthetic_Biology/TBA| TBA]] Yu Xiaorui<br>
*[[GMU:Synthetic_Biology/TBA| TBA]] Vanessa Walk<br>
*[[GMU:Synthetic_Biology/TBA| TBA]] Lu Jiayuan<br>
*[[GMU:Synthetic_Biology/TBA| TBA]] Christian Schroeder<br>
*[[GMU:Synthetic_Biology/TBA| TBA]] Jan Dittrich<br>
*[[GMU:Synthetic_Biology/TBA| TBA]] Andreas Beyer<br>
*[[GMU:Synthetic_Biology/TBA| TBA]] Bastian Bügler<br>
*[[GMU:Synthetic_Biology/TBA| TBA]] Dong Liang<br>


====Existing iGEM Projects====
=====Research=====
*Screening past iGEM Wikis
** Marcus, Jan D.
*Contacting the Authors
* Integration into product range
**Dong


====Open Patform / Call for Products====
===Team===
* Setting up a wiki page
*Students Weimar
* Communication with authors of interesting projects
**Andreas Beyer
* Integration into product range
**Bastian Buegler
**Christian Kieschnick
**Mila Burghardt
**Vanessa Walk
** Florian Haupt


===Schedule===
*Students Heidelberg
**Dominik (Scientific Bridging WE-HD)
**Friederike
**Jan-Ulrich
**Laura
**Lorenz
**Philipp


===Team===
*Students
**Andreas<br>
**Bastian<br>
**Christian<br>
**Dominik<br>
**Dong<br>
**Friederike<br>
**Jan D.<br>
**Jan-Ulrich<br>
**Jiayuan<br>
**Laura<br>
**Marcus<br>
**Mila<br>
**Philipp<br>
**Vanessa<br>
**Xiaorui<br>
*Instructors
*Instructors
**Prof. Ursula Damm
**Prof. Ursula Damm
**Prof. Roland Eils
**Prof. Roland Eils
**Bernd Hopfengärtner
**Bernd Hopfengärtner  
**Sebastian Hundertmark
**Sebastian Hundertmark
**Jens Keienburg
**Jens Keienburg
**Christian Schröder
[[GMU:Synthetic Biology/Product Screening]]
===Diary===
[[GMU:Synthetic Biology/Diary]]

Latest revision as of 09:49, 6 June 2011

AphrodiTec
Odeur Cuisine
Ant Army
exchangable body part commodities from industrially grown human tissue

Super Cell is a project being developed for the iGEM competition 2010 in collaboration with the iGEM Team Heidelberg. Super Cell is a fictional online supermarket offering speculative products which are all based on Synthetic Biology. By putting already existing and far-out in the future applications next to each other in the webshop, the projects aims to improve public awareness about Synthetic Biology and at the same time foster a debate on how we want to see it manifested in our everyday lives. Implications of Biotechnologies are usually discussed on a philosophical, ethical, legal or maybe religious level. All these areas share a pretty abstract perspective on the matter. By designing speculative products and presenting them in a familiar environment such as a webshop, we aim to create tangible manifestations which allow specialists and non-specialists to engage in a discussion about desired and undesired implications of Synthetic Biology. If we -as a society- want to influence how this powerful science will affect our future lives, this kind of discussion is essential to have now.


Supermarket

Super Cell is presented as a supermarket website, offering a range of products which are all designed by members of the iGEM team. Super Cell is the first store for solely Synthetic Biology based products and is about to open up a bigger number of stores throughout Europe and the US. The Super Cell website already gives us a glimpse of the products that will be available in the local stores in the near future. Each Product is presented using one or more pictures, a product description and a technical description which is s contributed by the scientific part of the project from Heidelberg giving insights into the actual technical feasibility. As the project is interested in possible implications of Synthetic Biology, the website employs video and text comments. These are partly provided by the team itself as a means to think about everyday consequences and to enrich the narrative aspect of the products. Of course the commenting function is still available to visitors of the website to express their imagined interactions with our products.


Collaboration

The Project is a collaboration between Students of Gestaltung medialer Umgebungen at the Bauhaus-University in Weimar and students of Molecular Biotechnology, Biology, Philosophy and Psychology of Ruprecht-Karls-University in Heidelberg. The collaboration started off with a Lab introduction to the Weimar students at the BioQuant Institute in Heidelberg and a subsequent three-day retreat to get to know each others backgrounds and perspectives. This kick-off was followed by mutual visits, emailing and regular Skype conferences.


Products in Developement


Team

  • Students Weimar
    • Andreas Beyer
    • Bastian Buegler
    • Christian Kieschnick
    • Mila Burghardt
    • Vanessa Walk
    • Florian Haupt
  • Students Heidelberg
    • Dominik (Scientific Bridging WE-HD)
    • Friederike
    • Jan-Ulrich
    • Laura
    • Lorenz
    • Philipp
  • Instructors
    • Prof. Ursula Damm
    • Prof. Roland Eils
    • Bernd Hopfengärtner
    • Sebastian Hundertmark
    • Jens Keienburg
    • Christian Schröder

GMU:Synthetic Biology/Product Screening

Diary

GMU:Synthetic Biology/Diary

Retrieved from "https://www.uni-weimar.de/kunst-und-gestaltung/wiki/index.php?title=GMU:Synbio_supermarket&oldid=28182"
Last modified
This page was last edited on 6 June 2011, at 09:49.