IFD:HumanCenteredDesignResearch SoSe13/team1

User Research

Research we did

• we were looking for arguments for and against Creative Commons on the internet
• we conducted some interviews
  • our criteria for selecting the interview participants was that people publish something online
  • we asked some pre-formulated questions and also some other during the interview
  • pre-formulated questions were:
    • Do you know Creative Commons? If yes, from where do you know it? In which way do you use it or why do you not use it?
    • How do you license your works?
  • persons, who we have interviewed face-to-face:
    • computer science student with facebook-account
    • computer science and media student with facebook- and deviantart-account; she paints in her free time and publishes some scientific results to her university website; she corrected grammar and orthography in wikipedia articles
    • media student with facebook-account; he also works as a dj
    • business student with a facebook-account; she photographs in her free time
    • web designer
  • we recorded the interviews and made to ourselves a few written notes

Problems we identified

• some people have never heard Creative Commons or they knew little about it
  • anti Gema movement, wikipedia
• people didn't use Creative Commons or they unconsciously use it
  • example: Somebody writes an article or something else in wikipedia, but don't recognize that wikipedia stands under Creative Commons license.
• people didn't know something of Creative Commons filter, which can be used for searching with google, youtube, ...
  • searching with google
    
    
  • searching with youtube
    
    
• people saved images on the computer, but after a while they forgot the place, where the image was downloaded
  • they don't save any extra information (license, author, ...)

We identified the following motivations and goals of users

• people don't want to search long after the license information
• they want a plain overview of the licenses
• if they remix contents, they want to be sure of using the licenses in the right way
• they want to see at the first glance which contents are good or bad

We identified the following important activities

• people look for content to a central place
  • for pictures: google, deviantart
  • for scientific papers: google
  • for source code: google, sprut - site with source code to programming a compiler (German website)
  • for videos: youtube,vimeo
  • for music: soundcloud, youtube
• first they create their work and afterwards they look after the license
• the most community user copy and paste images to their profile without looking for license
• people share their own works under the German copyright
• sometimes people make a bookmark in the browser to find again contents later

Our Ideas

1. TRADING PLACE FOR IMAGES

What is the essence of this solution?

brief explanation
The trading place for images should help that less people copy and paste images without looking for license of them and the registered users can trade some special images among themselves. Also they can rate and organize the uploaded images.

more details...

• problem of this solution: users do not want to pay credits for pictures without watermark, if they can download it without watermark elsewhere (e.g. flickr)

2. IMAGE MANAGEMENT PROGRAM

This is our preferred idea in the moment. -- Elisabeth 17:41, 26 May 2013 (CEST)

What is the essence of this solution?

brief explanation
User can search pictures with CC license (flickr, google, ...) with the program and they can also structure and save them. Additional information (license, author, source, ...) of the image is stored locally on the computer and the user can decide to copy and paste an image with or without watermark.

• Did you have a look at Image-Metadata-Formats like ITCP? ITCP is a established standard and offers fields for Copyright (The CC licence could go there) and Credit (The Attribution text could go there). So licence info could be saved with the file without changing the file itself using an established format. (ITCP can be shown using an image processing or -management app e.g. RawTherapee, exiv2, Adobe Software etc.)

more details...

Implementations

Mentor's comments

Larissa's comments (Mozilla)

User Research

• I would like to learn more about your process for selecting your interview participants. What criteria were you looking at, and what research questions were you curious about in choosing your participants?
• Based on the interviews, did all the students have the same level of familiarity with CC licenses? If there were any differences, what accounted for them?
• I liked the "important activities" you mentioned because they're very specific. It seems that you've observed your participants very carefully. I'd like to know how some of these activities might be related to CC, such as bookmarking things to revisit, or looking at specific sites for particular types of content
• I like that your user research captured needs related to licenses in general, not just creative commons licenses because it provides insight about how people understand the broad concept of a license.

Product Ideas

• I would like a little more explanation about the "Trading Place" idea. Which of your users' needs does this product solve? What is the reason for distinguishing between what a registered and non-registered user?
• I think that the second idea, about an "image management program" is interesting because it relates to one of the needs you found (that people copy the license then forget what the actual license is). How do you think having the license on the work change users' behavior when using CC work? What other ways could you remind the user about the licenses associated with what they're using?