User Research
Research we did
Specifiy the research you did: Participant selection/target group, style of data-gathering (observation, asking questions, focus group etc.)
During the course Human Centered Design we conducted an exploratory user study to find out about the acquaintance of Creative Commons, potential pitfalls and caveats of its usage. Our probands where selected from students of the Bauhaus University Weimar from courses of studies ranging from Media Arts & Design over Visual Communication to Product Design aged between 20 - 28 years. All of them were selected for their unawareness of local copyright jurisdiction and licensing models (e.g. CC). The short interviews took place in their personal environment during the activity of publishing original content on their personal (micro)blogging platforms. In advance our group defined the basic premise of identifying the users motivation of publishing their works in the web. After each interview we presented the participants with the concept of Creative Commons and introduced them to the website and the function of choosing their own fitting license.
One participant gladly allowed us to publish the complete interview which you can download here: (German language)
(Participant #3, "Emily"):
- Part 1 Media:interview-p3-part1.mp3
- Part 2 Media:interview-p3-part2.mp3
Problems we identified
One of the major problems we identified was inherent to our target group selection, which is the unawareness of Creative Commons. Most users did not know the full dimension of the rights they hold of their work and along with these how they restrict the usage of it to interested parties.
After the introction to the Creative Commons licenses and its concept most users were quite interested in using them, but as we found out we struggling how to continue from there. Some participants were not familiar with HTML and had no idea how to tag their content properly with their chosen CC license.
We identified the following Motiavtions and Goals of users
We identified the following important acitvities
Our Ideas
Idea title
What is the essence of this solution?
Two Sentences or 160 Characters!
Why are current solutions unable to support users in this?
Another Idea title
What is the essence of this solution?
Two Sentences or 160 Characters!