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User Research
Research we did
The research we did focused on the target group "professional creatives". We asked them about knowing and if yes, using Creative Commons licensed material for their work. We especially focused on their problems regarding the use of CC-licenses. Having commercial licenses in mind, most of the interviewed people remarked the quality of the work covered by Creative Commons licenses. They expressed their doubts about using those for their clients.
Problems we identified
In comparison with stock-agencies for pictures or the Google picture-search people criticized the unclear and difficult research for such as commercial licenses. This research takes too much time for professionals, time they do not get payed for. The creatives recommended a faster, filter-based research.
We identified the following Motiavtions and Goals of users
Professionals would use CC-licensed material if it was easy and quick to find. They were eagerly interested in using those licenses especially for low-budget-projects.
We identified the following important acitvities
Professionals use stock-agencies or Google picture-search for their research, they rarely use sites like flickr.com, where they could find some CC-licensed works.
Our Ideas
Online CC-Archive
What is the essence of this solution?
Short explanation
Our idea is to build an online archive of CC-licensed work, where the user can use filters like licenses, themes and colors to efficiently search for creations.
In Detail
The essence of our solution is to find an easier way for professional creatives to find material that is covered by CC-licenses. Our idea is to built an online archive with only CC-licensed stock. Furthermore, a specialized filter-function would provide an easier and faster search. We had research-filters like licenses, themes and colors in mind. An important new function should be a specialized tagging and labeling method for the CC-licenses material. It should be easy, clear and not attract too much attention when in use. Therefore we would like to find a way to hide the labeling of the work, for example by the use of a meta level.
Why are current solutions unable to support users in this?
Current solutions are unable to support professional creatives with their work because there is no quick and easy way to filter CC-licensed work. There is nothing such as a fast review.
Another Idea title
work in progress...
What is the essence of this solution?
Why are current solutions unable to support users in this?
Implementations
How could be your solution(s) implemented?
Our solution could be implemented in form of a platform with specialized filter-functions, tagging and different folder menus where the users can find quick information about the specific licenses.