Human Centered Design Research - Documentation
Design Goal
Our goal is to make the process of finding CC-licensed works quicker and more efficient for our target audience "professional creatives".
Research
For our interviews we developed the following questions as a central theme, but we often changed the questions depending on the interview partner.
- Have you already dealt with the subject of licenses and to what extent does this subject concern you? (maybe ask about last project)
- What do you know about Creative Commons? Have you maybe seen the Logo somewhere?
- Have you already used CC somewhere? Do you use it regularly? Do you inform your clients about it?
- What's your opinion on the usability of CC?
- Would you publish one of your projects under a CC License?
- Overall impression, possible improvements?
Analysis
Through the analysis we did after our interviews we extracted the following assumptions.
- CC is easy to handle because of the license creator and the fine differentiation between the licenses
- user wish for a better representation of the licenses in symbol form, becaue the current symbols aren't self-explanatory and are hard to understand without further explanation at first
- users wish for direct granting of a license on the file
- creatives don't want their works to be commercially used further on
- most common reasons for using a CC-license is for house advertising, not so much for using a work for client projects
- CC-licenses are respected, works get appreciated because of CC-licenses
- granting of a license and use need a control mechanism
- artists upload their works only on communities/platforms like Flickr
- the handling of licenses in comminuities (e.g. Flickr, DeviantART) is easy, especially the design and filter possibilities are important there
- CC means give-and-take, instead of commercial use of creative works, creative varity and insparation are of utter importance
- CC-licensed material offers barely qualitative works due to hobby use and reuse of licenses
- CC-words are partly very specific artistic material which is not reuseable for agencies
- commercial stock photo agencies are still favoured, becaue the handling is clear and efficient, also the guarantee due to the presence of an agency and their transparent price policy are important as well
- there is also ignorance and indifference about licenses among professional creatives
Below are a few pictures of our analysis.
Our Idea
Our idea is to build an online archive with only CC-licensed stock. A specialized filter-function would provide an easier and faster search. We had research-filters like licenses, themes and colors in mind. An important new function should be a specialized tagging and labeling method for the CC-licenses material. It should be easy, clear and not attract too much attention when in use. Therefore we would like to find a way to hide the labeling of the work, for example by the use of a meta level.
Here is a rough wire frame of the design we imagine for the archive: File:WireframeCCArchive MyFile.pdf