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[[File: | [[File:plantprotector5.jpg|right|thumb|250px|Ant Army]] | ||
[[File: | [[File:coverentwurf_rohversion.jpg|right|thumb|250px|AphrodiTec]] | ||
[[File:odeur_cuisine_cover.jpg|right|thumb|250px|Odeur Cuisine]] | |||
[[File:Exhibition_PB1.jpg|right|thumb|250px|exchangable body part commodities from industrially grown human tissue]] | [[File:Exhibition_PB1.jpg|right|thumb|250px|exchangable body part commodities from industrially grown human tissue]] | ||
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One important aspect is the "Supermarket look&feel". What is it like to be and to shop in the synthetic biology supermarket? What is the customer experience? How can the idea of a supermarket be evoked, experienced and manifested in the minds of its visitors? <br> | One important aspect is the "Supermarket look&feel". What is it like to be and to shop in the synthetic biology supermarket? What is the customer experience? How can the idea of a supermarket be evoked, experienced and manifested in the minds of its visitors? <br> | ||
The supermarket will primarily be realized in form of a web platform. It is its central interface element. Therefore a distinct visual language and a Corporate Design will be created and the platform will be technically developed and implemented.<br> | The supermarket will primarily be realized in form of a web platform. It is its central interface element. Therefore a distinct visual language and a Corporate Design will be created and the platform will be technically developed and implemented.<br> | ||
Though the supermarkets appearance complies with established web shop formats, its communicative goal is fundamentally different: To stimulate the engagement with synthetic biology, Its possibilities and implications, by means of offering exemplary "consumer products" in a retail environment. | Though the supermarkets appearance complies with established web shop formats, its communicative goal is fundamentally different: To stimulate the engagement with synthetic biology, Its possibilities and implications, by means of offering exemplary "consumer products" in a retail environment. | ||
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All offered products will have a clear relation to synthetic biology.<br> | All offered products will have a clear relation to synthetic biology.<br> | ||
The Products will be represented by the use of images, videos and textual product descriptions. The role of synthetic biology in each product is stressed complimentary to explaining product usage and features.<br> | The Products will be represented by the use of images, videos and textual product descriptions. The role of synthetic biology in each product is stressed complimentary to explaining product usage and features.<br> | ||
The product range shall be continiously developed beyond the iGEM competition 2010, aiming to create an active open platform focussing on the possibilities and implications of synthetic biology. | The product range shall be continiously developed beyond the iGEM competition 2010, aiming to create an active open platform focussing on the possibilities and implications of synthetic biology. | ||