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==Design Process and Principles== | ==Design Process and Principles== | ||
===Focused on the user=== | ===Focused on the user=== | ||
You can satisfy all sorts of design theories with what you create – but if it does not satisfy the people who will use it, there is nothing gained. | In our design process we focus on human experiences, aims and problems. Designing for something else ends in itself. | ||
You can satisfy all sorts of design theories with what you create – but if it does not satisfy the people who will use it, there is nothing gained. The same holds true for the technology: New technologies give new opportunities. But thats it. The use of a new technology itself does not improve your product though the hype can make you belief. | |||
===Testing Assumptions=== | ===Testing Assumptions=== | ||
The Design of digital product is very complex and it is hard to guess how people will understand and use your creations. So it is essentail to see what people need and behave and if your solutions are understood and used by the as you intended. So we will go to the source of interaction, the (potential) users and see if our assumptions are right. | The Design of digital product is very complex and it is hard to guess how people will understand and use your creations. So it is essentail to see what people need and behave and if your solutions are understood and used by the as you intended. So we will go to the source of interaction, the (potential) users and see if our assumptions are right. | ||