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===Focused on the user=== | ===Focused on the user=== | ||
In our design process we focus on human experiences, aims and problems. Designing for something else ends in itself. | In our design process we focus on human experiences, aims and problems. Designing for something else ends in itself. | ||
You can satisfy all sorts of design theories with what you create – but if it does not satisfy the people who will use it, there is nothing gained. The same holds true for the technology: | You can satisfy all sorts of design theories with what you create – but if it does not satisfy the people who will use it, there is nothing gained. The same holds true for the technology: Innovations give new opportunities. But thats it. The use of a new technology itself does not improve your product though the hype can make you belief. There is no such thing as a "magic" interface except in marketing speech! | ||
===Testing Assumptions=== | ===Testing Assumptions=== |