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IFD:HumanCenteredDesignResearch SoSe13/team2 generalPresentation (view source)
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During the course Human Centered Design we conducted an exploratory user study to find out about the acquaintance of Creative Commons, potential pitfalls and caveats of its usage. | During the course Human Centered Design we conducted an exploratory user study to find out about the acquaintance of Creative Commons, potential pitfalls and caveats of its usage. | ||
====Preparation of the interviews==== | |||
We initially formulated our design goal based on the question "How can we raise the awareness of creative content creators for the CC licenses?". | |||
Some of our early ideas consisted of a rough sketch for an advertising campaign directed towards creators, and a software solution which should be incorporated in the workflow of someone publishing his or her own content. | |||
Central questions were: | |||
* "Are users aware of general copyright issues during the process of publishing content on the web?" | |||
* "Do these users take any measures to attribute their work before they publish it?" | |||
Our probands were selected from students of the Bauhaus University Weimar from courses of studies ranging from Media Arts & Design over Visual Communication to Product Design aged between 20 and 28 years. | Our probands were selected from students of the Bauhaus University Weimar from courses of studies ranging from Media Arts & Design over Visual Communication to Product Design aged between 20 and 28 years. | ||
All of them were selected for their unawareness of local copyright jurisdiction and licensing models (e.g. CC). | All of them were selected for their unawareness of local copyright jurisdiction and licensing models (e.g. CC). | ||
The short interviews took place in their personal environment during the activity of publishing original content on their personal (micro)blogging platforms. In advance our group defined the basic premise of identifying the users motivation of publishing their works in the web. | The short interviews took place in their personal environment during the activity of publishing original content on their personal (micro)blogging platforms. In advance our group defined the basic premise of identifying the users motivation of publishing their works in the web. | ||
After each interview we presented the participants with the concept of Creative Commons and introduced them to the website and the function of choosing their own fitting license. | After each interview we presented the participants with the concept of Creative Commons and introduced them to the website and the function of choosing their own fitting license. | ||
In advance we formulated open questions: | |||
* "How do you upload pictures from your last project to your tumblr?" | |||
* "Can you show me which information you attribute to your uploaded content? Do you provide contact and copyright information somewhere?" | |||
One participant gladly allowed us to publish the complete interview which you can download here: (German language) | One participant gladly allowed us to publish the complete interview which you can download here: (German language) | ||
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This call for help gave us the impulse to focus our attention more towards the usability of our proposed license manager application, which will aid the non-tech-savvy user in the process of correctly tagging his works with the approriate license. Our group came to the conclusion to roll back our initial development from behind and decided to approach the problem the opposite way around. We assume that the typical user of our chosen target group decrees an intrinsic motivation to tag his work with appropriate copyright information. | This call for help gave us the impulse to focus our attention more towards the usability of our proposed license manager application, which will aid the non-tech-savvy user in the process of correctly tagging his works with the approriate license. Our group came to the conclusion to roll back our initial development from behind and decided to approach the problem the opposite way around. We assume that the typical user of our chosen target group decrees an intrinsic motivation to tag his work with appropriate copyright information. | ||
==Implementations== | |||
We propose a small browser addon which either asks the user of his sharing habits or analyses the history in a way to identify potential users who already publish their work in the web. | |||
If the user is a candidate the software would display a teasing comment if he knows about Creative Commons after which he can choose to be never bothered again or get a brief introduction about it. As soon as the software is aware that the user knows about CC it would provide an unobstrusive button on the navigation toolbar acting as a small license selector and manager. | |||
==Revised idea== | ==Revised idea== | ||
For our final idea we decided to abolish the concept of interrupting the user in his workflow. (Let's be honest, even if we try to be as non-bothersome as we can, it will still be an unwanted interruption, which usually would result in negative feelings. This would not be a good starting point to educate someone) | |||
We condensed the workflow of the license manager down to 3 steps. | |||
* Stage 1: Which media to publish (pictures, audio, video) | |||
* Stage 2: Where (on which platforms) to publish it. | |||
* Stage 3: Which license or what kind of copyright attribution | |||
Stage 2 would adjust possible options according to the media type selected in stage 1. I.e. it does not make sense to upload images or video to a platform like soundcloud. | |||
After the user has made a selection at stage 3 the software should warn him if one or more of his chosen combinations of platforms and license collide with potential clauses in the terms of service of a platform. | |||
During our midterm presentation one of our mentors mentioned that we should focus on identifying the pain of users of our target group and try to ease it. After a reassessment of our conducted interviews we made the assumption, that creators struggle with the proper attribution of a license or their copyright information of their published work. At this point in time, services like facebook or tumblr do not offer their users to select and attribute a CC license to content they upload on their platform. In case the user wants to attribute basic copyright information or a CC license, he would need to manually add this information (i.e. by watermarking images, adding an intro or outro to a video, or add meta information like an ID3 tag for mp3 files). This process can be rather time consuming, especially if different attributions have to be made for different platforms (i.e. watermarking an image for tumblr, adding a caption containing the information on facebook). | |||
A software which can aid the user in this process and save his time should create enough motivation to download and install such a solution. | |||
Our chosen tactic to educate the user about the existence of the CC licenses and possible benefits resulting from their usage is to create curiosity for them. We plan to subversively communicate to the user in the process of the license selection stage. The default option of "(c) All rights reserved" would be visible at the top of the interface represented by an image similar to those tags known from the CC website. This icon is deliberately designed to look rather empty, especially in contrast to the CC icons. The visual contrast should communicate to the user that waiving some rights of his work adds benefits to it aswell. | |||
[[Image:hcd_c_all_rights_reserved.png|200px|thumb|The "all rights reserved" tag]] | [[Image:hcd_c_all_rights_reserved.png|200px|thumb|The "all rights reserved" tag]] | ||
==Final work - functional overview== | |||
[[File:hcd_g2_funktionsübersicht.jpg|700px|Übersicht aller Funktionen]] | |||
===Revised/ final work (4 th) PaperMockUp=== | |||
<gallery> | |||
File:hcd_g2_papermockup4_1.png|start screen | |||
File:hcd_g2_papermockup4_2.png|Choose your file | |||
File:hcd_g2_papermockup4_3.png|Choose your license | |||
File:hcd_g2_papermockup4_11.png|Choose your last license | |||
File:hcd_g2_papermockup4_4.png|Choose your platforms | |||
File:hcd_g2_papermockup4_5.png|warnings | |||
File:hcd_g2_papermockup4_7.png|Upload | |||
File:hcd_g2_papermockup4_8.png|succsessful Upload | |||
File:hcd_g2_papermockup4_6.png|Settings | |||
File:hcd_g2_papermockup4_9.png|History abstract | |||
File:hcd_g2_papermockup4_10.png|History detailed | |||
</gallery> | |||
In our new proposed solution we would offer the user a tiny license manager interface which would initially provide a default license corresponding to "all rights reserved". We deliberately chose an empty looking tag icon similar to those provided by Creative Commons, and would arrange those in view to spark the users interest in the CC licenses just because of their look. As soon as a license has been chosen the software would provide an option for the most common blogging platforms (tumblr, soup.io, wordpress, facebook, google+, etc). In case the user choses a platform whose own license agreements for publishing material collide with a Creative Commons license it warns the user about arising difficulties concerning his rights. Through this methology we achieve our goal of creating interest in the CC model and are able to educate the user during his usual workflow. | In our new proposed solution we would offer the user a tiny license manager interface which would initially provide a default license corresponding to "all rights reserved". We deliberately chose an empty looking tag icon similar to those provided by Creative Commons, and would arrange those in view to spark the users interest in the CC licenses just because of their look. As soon as a license has been chosen the software would provide an option for the most common blogging platforms (tumblr, soup.io, wordpress, facebook, google+, etc). In case the user choses a platform whose own license agreements for publishing material collide with a Creative Commons license it warns the user about arising difficulties concerning his rights. Through this methology we achieve our goal of creating interest in the CC model and are able to educate the user during his usual workflow. | ||
During the course we want to conduct a quantitive user study if there exists a particular interest in such a software. At the moment we concentrate on developing a testable prototype and invited our previous participants to take part in such a study. | During the course we want to conduct a quantitive user study if there exists a particular interest in such a software. At the moment we concentrate on developing a testable prototype and invited our previous participants to take part in such a study. | ||
==Scenario== | ==Scenario== | ||
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Ich kann die zuletzt genutzte Lizenz verwenden oder aber aus den verschiedenen Kombinationen von Namensnennung, Weitergabe unter gleichen Bedingungen, nicht kommerziell und keine Bearbeitung wählen. Hilfestellung zur Lizenzauswahl erhalte ich über den Fragezeichen-Button. | Ich kann die zuletzt genutzte Lizenz verwenden oder aber aus den verschiedenen Kombinationen von Namensnennung, Weitergabe unter gleichen Bedingungen, nicht kommerziell und keine Bearbeitung wählen. Hilfestellung zur Lizenzauswahl erhalte ich über den Fragezeichen-Button. | ||
Im finalen Schritt wähle ich noch die Plattformen aus, auf denen die Bildserie veröffentlicht werden soll. Als ich Facebook ankreuze, erscheint ein Hinweis-Fenster. Dieses besagt, das Facebook seine eigenen Lizenzbestimmungen hat, die ich auf der Website des sozialen Netzwerks nachlesen kann. Ich entscheide mich gegen das Hochladen meiner Bilder auf Facebook, demnach werden diese nur auf meinem Blog veröffentlicht. Bevor ich den Upload-Button betätige, gehe ich zu dem Menü der Settings, um weitere Einstellungen an meinen Bildern vorzunehmen, ich befinde mich in einer Art 'Profi-Modus' des Programms. Ich wähle die Position des Lizenzlogos im Bild und die Auflösung. Das eigene Logo kann ebenfalls eingesetzt werden. Den Uploadfortschritt kann ich schließlich über einen Balken mitverfolgen und erhalte nach erfolgreichem Upload eine Nachricht. | Im finalen Schritt wähle ich noch die Plattformen aus, auf denen die Bildserie veröffentlicht werden soll. Als ich Facebook ankreuze, erscheint ein Hinweis-Fenster. Dieses besagt, das Facebook seine eigenen Lizenzbestimmungen hat, die ich auf der Website des sozialen Netzwerks nachlesen kann. Ich entscheide mich gegen das Hochladen meiner Bilder auf Facebook, demnach werden diese nur auf meinem Blog veröffentlicht. Bevor ich den Upload-Button betätige, gehe ich zu dem Menü der Settings, um weitere Einstellungen an meinen Bildern vorzunehmen, ich befinde mich in einer Art 'Profi-Modus' des Programms. Ich wähle die Position des Lizenzlogos im Bild und die Auflösung. Das eigene Logo kann ebenfalls eingesetzt werden. Den Uploadfortschritt kann ich schließlich über einen Balken mitverfolgen und erhalte nach erfolgreichem Upload eine Nachricht. | ||
<gallery> | <gallery> | ||
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</gallery> | </gallery> | ||
==User study== | ==User study== | ||