GMU:Synbio supermarket

ko_ko_ro_mo: synbio enhanced moss as carpets

PERFECT BODY

exchangable body part commodities from industrially grown human tissue

A New Plant:everyone can have a more healthy and better body.

WE-HD iGEM2010: The supermarket of synthetic biology! (working title)

The synthetic biology supermarket is a public engagement project being developed for the iGEM competition 2010.
It aims to create an awareness for presence and possible futures of synthetic biology products by putting already existing and far-out in the future applications next to each other on the shelfs of a fictional synthetic biology supermarket.
The supermarket will be developed as webshop and a physical display for the igem competition. A compilation of goods that are already commercially available will be presented and explained alongside with products inspired by previous igem projects and products developed by the students.
Ideally, the format will be developed into an ongoing and open platform for new products and product speculation in the area of synthetic biology reaching beyond iGEM 2010.

Supermarket

"Supermarket" is the theme and the key element of the project. We are using the appearance of a retail facility that offers consumer products to communicate the implications and possibilities of synthetic biology for every day life. This metaphor will be developed and adapted to the projects purpose.
One important aspect is the "Supermarket look&feel". What is it like to be and to shop in the synthetic biology supermarket? What is the customer experience? How can the idea of a supermarket be evoked, experience and manifested in the minds of its visitors?
The supermarket will be primarily realized in form of a web platform. It is its central interface element. Therefor a distinct visual language and a Corporate Design will be created and the platform will be technically developed and implemented.
Thought the supermarkets appearance complies with established web shop formats, its communicative goal is fundamentally different: To stimulate the engagement with synthetic biology, Its possibilities and implications, by means of offering exemplary "consumer products" in a retail environment.

Products

Products in Developement

• PERFECT BODY Mila Burghardt
  
• My Flower Yu Xiaorui
  
• ko_ko_ro_mo Vanessa Walk
  
• a new plant Lu Jiayuan
  
• Primal Sound Christian Schroeder
  
• The right level Jan Dittrich
  
• Magic mirror Dong Liang
  

Public Relations

Radio

The Radio is an integrated part of the PR concept as well as part of the supermarket experience.

Team

• Students
  • Andreas
    
  • Bastian
    
  • Christian
    
  • Dominik (Scientific Bridging WE-HD)
    
  • Dong
    
  • Friederike
    
  • Jan D.
    
  • Jan-Ulrich
    
  • Jiayuan
    
  • Laura
    
  • Marcus
    
  • Mila
    
  • Philipp
    
  • Vanessa
    
  • Xiaorui
    
• Instructors
  • Prof. Ursula Damm
  • Prof. Roland Eils
  • Bernd Hopfengärtner
  • Sebastian Hundertmark
  • Jens Keienburg