GMU:Synbio supermarket

WE-HD iGEM2010: The Synthetic Biology Supermarket (working title)

• Concept / WORK IN PROCESS

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2. entwurf
The supermarket of synthetic biology!

The synthetic biology supermarket offers a wide range of consumer products, that are made possible through the possibilities of synthetic biology.

It offers a wide range of products. ranging from existing products to products that are implied (angedacht) by previous iGEM projects and ranging to products that are already and going to be developed by the WE_HD_Arts iGEM Team. The latter will be the majority of the offered products.

The supermarkets product range shall be continiously enriched (in a second step) thrue product(concept)s developed by others. This could be scientists, artists, designers or others. This is an important and intresting aspect with regard to creating an active platform that reaches out beyond the igem 2010 competition.

We do fancy the idea of developing the supermarket concept into an exhibition, as this offers a great oportunity to widen the impact bayond a predominantly web-based appearances and ensures an even bigger impact in the target audience as well as in the media. publicity and media coverage are very important aspects of the project.

The intention / reason / goal of the supermarket project is to engage / enrich / stimulate the current public debate The purpose is to help the public to sich beschäftigen mehr with synthetic biology and make the more greifbar by means of giving examples /exemplarische products as anwendungsmöglichkeiten / szenarios for the influence that syn bio could possibly have in our future everyday lives.

To make the identification as easy as possible the supermarket shall appear as if it was real, as if the offered synthetic biology products where already available.

the product descriptions shall explain which part synbio plays in the jeweilige product and thereby exemplarisch zeigen, the possibilities santhetic biology offers.

As primary means of manifestation we decided to realise the concept mainly in form of an online platform. whose main part will be a web shop, that offers the products in a way that is known to the visitors, as it will build up on the interface of web shop interfaces, such as amazon.com etc. the products will be rendered in images, videos, product descriptions, as well as there will be user feedback, providing the means of giving staged user comments, as part of the product inszenierung as well as the possibility for "real" visitors to give comments to the products, as well as the whole synbio supermarket concept and of course the topic of synthetic biology. our goal is to make people think, to inform, to stimulate a debate and to be of assistance in the process of forming an opinion. synthetic biology is gaining momentum and interest by the public, but still there is a lot of pionierarbeit to do, to get to the point where there is an informed opinioin in the public on what synthetic biology is and what role it is/might be going to play in our future lifes.

however the poster- as well as the final presentation on the igem jamboree will naturally play a very important part and will be comparably/equally inszeniert to the web appearance.

Mayor aspects of the project / die wesentlichen bestandteile / elemente des supermarket sind

• die web platform
• der webshop
• die produkte
• das radio
• die begleitende kommunikation / PR lso das bekanntmachen des projektes

the project can be divided into 3 major parts:

• 1. the development of the supermarket
  • -concept
  • -web platfrom
  • -outreach
  • -exhibition
• 2. the developement of the products
  • -existing by research
  • -development of older igem concepts to projects
  • -development of new products
  • -cal for projects
• 3. the bekanntmachen des projekts public realations
  • -informing the media
  • -the supermarket radio and the igem event broadcast

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1. entwurf The synthetic biology supermarket 9/11

the idea is to create an supermarket, that sells products, that are made possible through synthetic biology.

The concept of a supermarket is used as an conceptual umbrella to give a insight on the possibilties offered by syn. bio.

the aim behind that is to make synthetic biology more accessable and understandable the target group are 'ordinary people' hence the vehicle of the supermarket, as a metaphor everyone can relate to.

about 30 synthetic biology 'products' shall be developed about a third of them as from existing previous igem competions

aim is to engage the thinking about synthetic biology to inspire the debate about that folowing the idey, that a well informed person will not face synthetic biology with anopinion that is based on irrational emotions, but on facts.

engaging thought through different acceptance levels of different products -some will be concidered esiribla, useful, neccessary, other not as neccessary, but potentionally nice to have, or at east interesting. and some shall even be not desirable, or focussing more on the negative implications of synthetic biology

the concept is based on xxx pillars

• • a web based virtual supermarket / shop in which the products are for sale
  • there are no real products to buy
  • one of the 'products' will be realised as a wet lab project together with the heidelberg igem team.
  • a radio event during the igem competition

Areas

Public Relations

• Christian (Head), Vanessa, Dong, Xiaorui, Jiayuan, Laura (Scientific Advisor)

Scientific Bridging WE-HD

• Dominik

Radio

• Andreas (Head)

Content

• Stories
• Sonification Process
  • Ursula (recruiting), Jan-Ulrich
• Commercials
  • Mila (support)
• Interviews

Representation at iGEM

• iGEM.FM Radio Station

Shop Concept/Format

Atmosphere/Feeling

• Mila, Christian

Web Shop

• Ursula (tech. recruiting), Marcus (text), Bastian?

Grafik Design

• Jiayuan, Vanessa, Xiaorui

Representation at iGEM

• Mila (Head)
• Ideas
  • Shop
  • Vending Machine
  • Shopping Cart
  • Bar Code
  • Shop
  • Video

Product line

• Gathering all together about 30+ products
• Making already developed project ideas shelf ready
• Developing new projects leading to products
• Research and recruit existing project/ product
  • Integration into our product range

Projects in Developement

• PERFECT BODY Mila Burghardt
  
• My Flower Yu Xiaorui
  
• ko_ko_ro_mo Vanessa Walk
  
• a new plant Lu Jiayuan
  
• Primal Sound Christian Schroeder
  
• The right level Jan Dittrich
  
• Synthetic Spectacles Andreas Beyer & Bastian Bügler
  
• Magic mirror Dong Liang
  
• ReCoBRAIN Laura-Nadine Schuhmacher & Philipp Bayer
  
• Viral Computer Jens, Vanessa, Marcus, Ting
  

New Projects

• TBA Mila Burghardt
  
• TBA Yu Xiaorui
  
• TBA Vanessa Walk
  
• TBA Lu Jiayuan
  
• TBA Christian Schroeder
  
• TBA Jan Dittrich
  
• TBA Andreas Beyer
  
• TBA Bastian Bügler
  
• TBA Dong Liang
  

Existing iGEM Projects

Research

• Screening past iGEM Wikis
  • Marcus, Jan D.
• Contacting the Authors
• Integration into product range
  • Dong

Open Patform / Call for Products

• Setting up a wiki page
• Communication with authors of interesting projects
• Integration into product range

Team

• Students
  • Andreas
    
  • Bastian
    
  • Christian
    
  • Dominik
    
  • Dong
    
  • Friederike
    
  • Jan D.
    
  • Jan-Ulrich
    
  • Jiayuan
    
  • Laura
    
  • Marcus
    
  • Mila
    
  • Philipp
    
  • Vanessa
    
  • Xiaorui
    
• Instructors
  • Prof. Ursula Damm
  • Prof. Roland Eils
  • Bernd Hopfengärtner
  • Sebastian Hundertmark
  • Jens Keienburg